Video Case Studies

The Pearson Global Editions catalog page for this book provides access to instructors to a collection of video case studies that integrate short videos, supporting case study material, and case study question.

Video case studies include the following:

Chapter 1: Introduction to E-commerce

• Case 1.1: The Importance of the Internet for E-commerce
• Case 1.2: The Growth of the On-Demand Economy

Chapter 2: E-commerce Business Strategies

• Case 2.1: Glossier
• Case 2.2: Angel Investing

Chapter 3: E-commerce Infrastructure

• Case 3.1: How Freshdesk Uses Amazon Web Services
• Case 3.2: Compare.com Turns to Microsoft Azure and the Cloud
• Case 3.3: Facebook's Data Centers
• Case 3.4: Smart Speakers: Amazon Echo and Google Home

Chapter 4: Building an E-commerce Presence

• Case 4.1: E-commerce Platforms: Salesforce Commerce Cloud
• Case 4.2: National Kidney Registry Turns to Rackspace for Managed Hosting
• Case 4.3: Building a Mobile App

Chapter 5: E-commerce Security and Payment Systems

• Case 5.1: The Rise of Cyberwarfare
• Case 5.2: Understanding Bitcoin

Chapter 6: E-commerce Marketing and Advertising

• Case 6.1: To Ad Block or Not to Ad Block
• Case 6.2: Pandora's Recommendation System
• Case 6.3: Verizon Media

Chapter 7: Social, Mobile, and Local Marketing

• Case 7.1: Pinterest
• Case 7.2: The Full Value of Mobile Marketing
• Case 7.3: Yelp

Chapter 8: Ethics, Law, and E-commerce

• Case 8.1: The Right to Be Forgotten
• Case 8.2: Facebook Privacy
• Case 8.3: What Net Neutrality Means for You

Chapter 9: E-commerce Retail and Services

• Case 9.1: Walmart Takes on Amazon
• Case 9.2: Etsy: A Marketplace and a Community

Chapter 10: Online Media

• Case 10.1: YouTube: Secrets of Successful Content Creators
• Case 10.2: Vox Media
• Case 10.3: ESPN: Sports Broadcasting Evolves
• Case 10.4: Disney+

Chapter 11: Online Communities

• Case 11.1: Instagram
• Case 11.2: Small Business Find a Home on eBay

Chapter 12: B2B E-commerce

• Case 12.1: Elementum
• Case 12.2: Mecham Groep Streamlines with Sana Commerce

Copyright © 2021 Kenneth C. Laudon and Carol G. Traver